IMEX in Frankfurt this year went really well, 3 busy days full of appointments, events and very good education.
My personal impression about the trade show is very positive. I saw many improvements and very good partnerships the organization made to provide the best service to Exhibitors, Buyers and Visitors.
I appreciated in particular 2 things: the Tech Tap area and the Learning Carousel sessions, some compact learning moments useful to optimize the time at IMEX helping participants to decide which stand to visit to receive more information. Read more
The period of the next trade shows is very close, in the meeting industry the next important appointments are IMEX Frankfurt in the end of May and AIBTM in June, closer than they appear.
Are you ready to maximize the results of your participation?
Whether you are attending as an exhibitor or buyer, there is plenty of mobile apps that can allow you to use your mobile devices to take the best out of these important trade shows. Read more
Meeting professionals, the University of Sassari (Italy) needs your help for an academic research:
The usage of Information and Communications Technologies (ICTs) in the meeting industry
Giacomo Del Chiappa is an Assistant Professor in Marketing at the University of Sassari (Italy) and he is currently conducting a research study which aims to investigate the strategic application of information and communication technology by meeting organizers, with Information and communication technology (ICT) conceived as an umbrella term that includes all technologies for the manipulation and communication of information, such as computer and network hardware, mobile and wireless technologies as well as social media, etc. Read more