4 Tips on Marketing Webinars

Operating in competitive markets means it becomes a necessity for businesses to find innovative ways to reach out to their target market. Webinars are just one of the effective platforms today that is highly maximized by enterprises in marketing their products and/or services. Read more

Planet of the APPS!

Apps are everywhere and can do everything from helping us accomplish mundane tasks to keeping us entertained while we wait for the bus. But what happens when we need a trustable solution to solve our working tasks? We’ve all experienced that sense of powerless when, out of the office, we had something important and urgent to do.Mobile devices can do almost anything, from invoicing a client to editing documents and videos, to sharing and collaborating on complex projects as the events are. Read more

Technology is changing the way we meet, how events are turning hybrid

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A buzzword that is being heard more and more in event planning, hybrid events allow you to cater for two audiences, those who are physically in the room and those who couldn’t make it.

Hybrid meetings have been in existence for a number of years now but with the emergence of new technologies, this type of meeting is growing at a rapid rate. Allowing you to deliver your content beyond the four walls in which the event is taking place, hybrid meetings allow you to target a much larger audience. No longer do you have worry about those who couldn’t make it being lost opportunities for sales, instead you can reach out to all. Read more

Innovate the way you manage your meetings, #eventtech education at #EMEC14

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I’ve been contacted by MPI to go to EMEC in Istanbul to provide education and all the tips and tricks meeting professionals might need to manage technology during their events.

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Should we change shape to webinars?

Changing shape to webinarsFree webinars today became an effective promotional tool for sharing good content while raising the exposure of a company brand.

Many companies in our industry are organizing webinars on very interesting topics and involving well skilled speakers with just that purpose. Past week I attended a webinar presented by Dahlia El Gazzar on the use of Evernote for events and a few days later I’ve been asked to present one for etouches on social media for meetings and events, to share the experience we gained through the social media strategy we set up for the FRESH Conference and the publication of the Re-FRESHing social media guide we used for the past edition of the conference in January 2013. Read more

#IMEX13 feedback and slides of the presentations

IMEX Session 2013IMEX in Frankfurt this year went really well, 3 busy days full of appointments, events and very good education.

My personal impression about the trade show is very positive. I saw many improvements and very good partnerships the organization made to provide the best service to Exhibitors, Buyers and Visitors.

I appreciated in particular 2 things: the Tech Tap area and the Learning Carousel sessions, some compact learning moments useful to optimize the time at IMEX helping participants to decide which stand to visit to receive more information. Read more

Key APPS for trade-shows

TradeshowsThe period of the next trade shows is very close, in the meeting industry the next important appointments are IMEX Frankfurt in the end of May and AIBTM in June, closer than they appear.

Are you ready to maximize the results of your participation?

Whether you are attending as an exhibitor or buyer, there is plenty of mobile apps that can allow you to use your mobile devices to take the best out of these important trade shows.There are some key points in managing your participation at trade shows that are well known. A list of things to do before going, another one on things to do when attending and hopefully one for the steps to follow-up after the trade show.

This is not going to be a lesson about marketing or sale strategies.

What I think you would agree with me is that we all are always under pressure and with so little time to dedicate in preparing those kind of meetings that finding easy-to-use solution with almost no budget required can appear to be a pipe dream.

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