An Empirical Analysis of the Italian Meetings Industry Understanding site selection criteria and decision-making processes used by meeting organizers is critical to explain and predict their purchasing behavior. There is substantial literature covering site selection, and while previous research has helped to identify many of the criteria involved, very few studies have focused on the […]
Author Archive for: Giacomo Del Chiappa
About Giacomo Del Chiappa
Giacomo Del Chiappa is Assistant Professor in Marketing at the University of Sassari where he teaches in the areas of “Tourism Management and Marketing” and “Destination Management” for the Degree in Tourism Marketing and Management, based in Olbia (Italy). He is a member of the editorial board of the journal “Tourism Analysis” and referee for international journals. His fields of expertise are: destination governance and branding, convention site selection criteria and meeting industry, consumer behavior.