An Empirical Analysis of the Italian Meetings Industry
Understanding site selection criteria and decision-making processes used by meeting organizers is critical to explain and predict their purchasing behavior.
There is substantial literature covering site selection, and while previous research has helped to identify many of the criteria involved, very few studies have focused on the relative importance of each one. In particular, there has been no published paper differentiating the importance of each of the destination’s attributes and the influence that different types of meeting organizer exerts over the executive site choice, based on types of meetings. Read more