Should we change shape to webinars?

Changing shape to webinarsFree webinars today became an effective promotional tool for sharing good content while raising the exposure of a company brand.

Many companies in our industry are organizing webinars on very interesting topics and involving well skilled speakers with just that purpose. Past week I attended a webinar presented by Dahlia El Gazzar on the use of Evernote for events and a few days later I’ve been asked to present one for etouches on social media for meetings and events, to share the experience we gained through the social media strategy we set up for the FRESH Conference and the publication of the Re-FRESHing social media guide we used for the past edition of the conference in January 2013. Read more

#IMEX13 feedback and slides of the presentations

IMEX Session 2013IMEX in Frankfurt this year went really well, 3 busy days full of appointments, events and very good education.

My personal impression about the trade show is very positive. I saw many improvements and very good partnerships the organization made to provide the best service to Exhibitors, Buyers and Visitors.

I appreciated in particular 2 things: the Tech Tap area and the Learning Carousel sessions, some compact learning moments useful to optimize the time at IMEX helping participants to decide which stand to visit to receive more information. Read more

Use of Information and Communication Technologies in the meeting industry

Meeting professionals, the University of Sassari (Italy) needs your help for an academic research:

The usage of Information and Communication Technologies (ICTs) in the meeting industry

Giacomo Del Chiappa is an Assistant Professor in Marketing at the University of Sassari (Italy) and he is currently conducting a research study which aims to investigate the strategic application of information and communication technology by meeting organizers, with Information and communication technology (ICT) conceived as an umbrella term that includes all technologies for the manipulation and communication of information, such as computer and network hardware, mobile and wireless technologies as well as social media, etc. Read more

How Do Meeting Organizers Choose Convention Sites Based on Different Types of Meetings?

An Empirical Analysis of the Italian Meetings Industry

Understanding site selection criteria and decision-making processes used by meeting organizers is critical to explain and predict their purchasing behavior.

There is substantial literature covering site selection, and while previous research has helped to identify many of the criteria involved, very few studies have focused on the relative importance of each one. In particular, there has been no published paper differentiating the importance of each of the destination’s attributes and the influence that different types of meeting organizer exerts over the executive site choice, based on types of meetings. Read more

The Tweeting Meeting

Did you read it? 

This book is dedicated to the Meeting Industry to help people involved in organizing meetings to use effectively the Social Networks and it is co-created by 15 authors. Each chapter addresses a specific Social Media area for meetings and events.

SOME OF THE TOPICS THIS BOOK COVER ARE:

  • Research and advice on the use of Twitter during events
  • Leveraging the power of Linkedin and Twitter for networking Read more

How to Give a Great Speech, Part 1: Preparation by Paul Sloane

 

If you have to give a keynote speech, an after-dinner talk, or an address to a group of customers or colleagues then preparation leads to success. Here are some key tips:

1. Investigate the audience

Find out as much as you can about your audience, their interests and their likely mood. What is it that they will want from your session – information, entertainment, tips, ideas, guidance? What will they have heard or done just before you come on? Will they be impatient to eat? Will they have had something to drink? The better you understand their needs and attitude the more suitable you can make your speech. Read more

Download the Guide to iPad Apps for Meetings & Events

Happy to share the Guide to iPad Apps for Meetings & Events that includes all the Apps presented in the workshop “Exploring iPad Apps for Meetings & Events” last 16th of January in Copenhagen, throughout the Fresh Conference (take a look at the website I’m sure you will find there other food for thoughts). Read more