How to Give a Great Speech, Part 1: Preparation by Paul Sloane

 

If you have to give a keynote speech, an after-dinner talk, or an address to a group of customers or colleagues then preparation leads to success. Here are some key tips:

1. Investigate the audience

Find out as much as you can about your audience, their interests and their likely mood. What is it that they will want from your session – information, entertainment, tips, ideas, guidance? What will they have heard or done just before you come on? Will they be impatient to eat? Will they have had something to drink? The better you understand their needs and attitude the more suitable you can make your speech. Read more

47 Essential Social Media Tools for Content Marketers By Joe Pulizzi

 

It’s hard to believe the sheer number of social media tools we use every day to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand.

Since there are so many, I decided to update this post from almost three years ago.  It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.

Which ones am I missing that you cannot live without? [disclaimer: many of the tools below are CMI partner tools]  Read more

22 Reasons Why Your Business or Blog Needs An iPhone App – Written by Jeff Bullas

I have noticed a lot more traffic coming from mobile platforms lately and it seems that the smartphone (or Internet in your hand) is something that can’t be ignored. The growth in the market share of the iPhone as well as the continual replacement of the traditional mobile phones with Internet enabled phones like the Android and the Blackberry are driving traffic to sites at an increasing rate.

Here are some numbers

  • Comscore announced that 45.4 million people in the U.S. owned smartphones in an average month during the December to February period, 2010
  • This is up 21 percent from the three months ending November 2009.  Read more

Download the Guide to iPad Apps for Meetings & Events

Happy to share the Guide to iPad Apps for Meetings & Events that includes all the Apps presented in the workshop “Exploring iPad Apps for Meetings & Events” last 16th of January in Copenhagen, throughout the Fresh Conference (take a look at the website I’m sure you will find there other food for thoughts). Read more