I found this interesting video analyzing “gamification” as an umbrella for social media, in a presentation made by John Dye. It is the intersection of loyalty, game design and behavior, and this is a great example of how the number of people using the escalator decrease if you transform the stairs in a piano. Playing games and having fun can really change our way of doing things? If your answer is yes, how this theory can be applied to events?
Take a look and post your comments: