IMEX in Frankfurt this year went really well, 3 busy days full of appointments, events and very good education.
My personal impression about the trade show is very positive. I saw many improvements and very good partnerships the organization made to provide the best service to Exhibitors, Buyers and Visitors.
I appreciated in particular 2 things: the Tech Tap area and the Learning Carousel sessions, some compact learning moments useful to optimize the time at IMEX helping participants to decide which stand to visit to receive more information.
The Tech Tap stand has hosted 11 stands with new, innovative technology tools and services and the Learning Carousel sessions, organized and managed by the Meeting Support Institute allowed buyers and visitors to join a short tour lead by experience guide passing by all the stands with a condensed introduction to each company or product, instead of visiting all of the stands and making several appointments.
In the App bar area, close to the Tech Tap we held 3 sessions and as promised here are the slides presented for each of the 3 seminars:
We are available for any further information or clarification you may need.
Next session will be in Chicago at AIBTM on “Apps to the Max for Every Trade Show Participant “. See you there!