Posts

4 Tips on Marketing Webinars

Operating in competitive markets means it becomes a necessity for businesses to find innovative ways to reach out to their target market. Webinars are just one of the effective platforms today that is highly maximized by enterprises in marketing their products and/or services. Read more

Technology is changing the way we meet, how events are turning hybrid

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A buzzword that is being heard more and more in event planning, hybrid events allow you to cater for two audiences, those who are physically in the room and those who couldn’t make it.

Hybrid meetings have been in existence for a number of years now but with the emergence of new technologies, this type of meeting is growing at a rapid rate. Allowing you to deliver your content beyond the four walls in which the event is taking place, hybrid meetings allow you to target a much larger audience. No longer do you have worry about those who couldn’t make it being lost opportunities for sales, instead you can reach out to all. Read more

Innovate the way you manage your meetings, #eventtech education at #EMEC14

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I’ve been contacted by MPI to go to EMEC in Istanbul to provide education and all the tips and tricks meeting professionals might need to manage technology during their events.

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Attending IMEX Frankfurt? This is something you cannot miss!

From the 22nd of May to the 24th is going to take place in Frankfurt one of the most important tradeshow related to the Meeting Industry: IMEX.

Many friends are going to be there and the program is full of interesting things to do.

I’m going to present a series of three seminars on iPad apps for meetings and events.

If you planned to be at IMEX you can attend my presentations every day at the iPad bar, show floor of the Exhibition Centre, from 12:00 to 12:30. Read more

How to Promote an Event with Social Media by Paul Gilling

 

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.

Here are some suggestions for leveraging social channels for event promotion. I’m sure I haven’t covered all the possibilities, so please contribute your ideas as comments. We’ll look first at tactics that can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. Read more

Food and Mood at Events – Do they have a mutual influence?

I personally experienced at the Crown Plaza Tower in Copenhagen the mutual influence of the food and the mood of the attendees at an event.

The first day of The Fresh Conference started very early, at 8:00 o’clock in the morning the plenary room was full of attendees. As soon as they closed the door, the food and beverage team of the hotel started to set up the first coffee break.

Immediately, as I usually do, I kept an eye checking if everything was in order and I saw, with a mix of surprise and worries, that the set up and the food were completely different from my expectations of a “typical” coffee break. Read more

Download the Guide to iPad Apps for Meetings & Events

Happy to share the Guide to iPad Apps for Meetings & Events that includes all the Apps presented in the workshop “Exploring iPad Apps for Meetings & Events” last 16th of January in Copenhagen, throughout the Fresh Conference (take a look at the website I’m sure you will find there other food for thoughts). Read more