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Should we change shape to webinars?

Changing shape to webinarsFree webinars today became an effective promotional tool for sharing good content while raising the exposure of a company brand.

Many companies in our industry are organizing webinars on very interesting topics and involving well skilled speakers with just that purpose. Past week I attended a webinar presented by Dahlia El Gazzar on the use of Evernote for events and a few days later I’ve been asked to present one for etouches on social media for meetings and events, to share the experience we gained through the social media strategy we set up for the FRESH Conference and the publication of the Re-FRESHing social media guide we used for the past edition of the conference in January 2013. Read more