I found this interesting video analyzing “gamification” as an umbrella for social media, in a presentation made by John Dye. It is the intersection of loyalty, game design and behavior, and this is a great example of how the number of people using the escalator decrease if you transform the stairs in a piano. Playing games and having fun can really change our way of doing things? If your answer is yes, how this theory can be applied to events?
https://www.eventagist.com/wp-content/uploads/2011/12/3669720096_05d6df1755_z-e1328820145939.jpg 362 644 Stefania Conti-Vecchi http://www.eventagist.com/wp-content/uploads/2016/03/logosito.jpg Stefania Conti-Vecchi2011-12-08 18:33:412016-03-02 19:37:48How games and fun can change human behavior