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Use of Information and Communication Technologies in the meeting industry

Meeting professionals, the University of Sassari (Italy) needs your help for an academic research:

The usage of Information and Communication Technologies (ICTs) in the meeting industry

Giacomo Del Chiappa is an Assistant Professor in Marketing at the University of Sassari (Italy) and he is currently conducting a research study which aims to investigate the strategic application of information and communication technology by meeting organizers, with Information and communication technology (ICT) conceived as an umbrella term that includes all technologies for the manipulation and communication of information, such as computer and network hardware, mobile and wireless technologies as well as social media, etc. Read more

How Do Meeting Organizers Choose Convention Sites Based on Different Types of Meetings?

An Empirical Analysis of the Italian Meetings Industry

Understanding site selection criteria and decision-making processes used by meeting organizers is critical to explain and predict their purchasing behavior.

There is substantial literature covering site selection, and while previous research has helped to identify many of the criteria involved, very few studies have focused on the relative importance of each one. In particular, there has been no published paper differentiating the importance of each of the destination’s attributes and the influence that different types of meeting organizer exerts over the executive site choice, based on types of meetings. Read more