Posts

4 Tips on Marketing Webinars

Operating in competitive markets means it becomes a necessity for businesses to find innovative ways to reach out to their target market. Webinars are just one of the effective platforms today that is highly maximized by enterprises in marketing their products and/or services. Read more

Planet of the APPS!

Apps are everywhere and can do everything from helping us accomplish mundane tasks to keeping us entertained while we wait for the bus. But what happens when we need a trustable solution to solve our working tasks? We’ve all experienced that sense of powerless when, out of the office, we had something important and urgent to do.Mobile devices can do almost anything, from invoicing a client to editing documents and videos, to sharing and collaborating on complex projects as the events are. Read more

Technology is changing the way we meet, how events are turning hybrid

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A buzzword that is being heard more and more in event planning, hybrid events allow you to cater for two audiences, those who are physically in the room and those who couldn’t make it.

Hybrid meetings have been in existence for a number of years now but with the emergence of new technologies, this type of meeting is growing at a rapid rate. Allowing you to deliver your content beyond the four walls in which the event is taking place, hybrid meetings allow you to target a much larger audience. No longer do you have worry about those who couldn’t make it being lost opportunities for sales, instead you can reach out to all. Read more

Innovate the way you manage your meetings, #eventtech education at #EMEC14

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I’ve been contacted by MPI to go to EMEC in Istanbul to provide education and all the tips and tricks meeting professionals might need to manage technology during their events.

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Should we change shape to webinars?

Changing shape to webinarsFree webinars today became an effective promotional tool for sharing good content while raising the exposure of a company brand.

Many companies in our industry are organizing webinars on very interesting topics and involving well skilled speakers with just that purpose. Past week I attended a webinar presented by Dahlia El Gazzar on the use of Evernote for events and a few days later I’ve been asked to present one for etouches on social media for meetings and events, to share the experience we gained through the social media strategy we set up for the FRESH Conference and the publication of the Re-FRESHing social media guide we used for the past edition of the conference in January 2013. Read more

Who is the real buyer who deserves to be hosted?

Today I was thinking about the criteria used by the organizers while selecting the right buyers they would prefer to host in occasion of the next tradeshows, exhibitions and workshops they organize for our industry.

When you apply to be hosted you fill in a form where they ask you to write detailed information about at least 3 past events you organized and usually at least 3 future events you are going to organize in the near future.

They ask you what are your partners in managing the event, what is the venue, what is the dimension of the event in terms of number of participants and so on.

Then, in order to evaluate your ranking, they check your references calling the venues you should have booked, calling the partners you mentioned in your form and in a very efficient way they examine if you are an “honest real buyer” who deserve to be hosted or if you are a “buyer by profession” meaning with this second definition those who made of being a hosted buyer their main job. Read more

Attending IMEX Frankfurt? This is something you cannot miss!

From the 22nd of May to the 24th is going to take place in Frankfurt one of the most important tradeshow related to the Meeting Industry: IMEX.

Many friends are going to be there and the program is full of interesting things to do.

I’m going to present a series of three seminars on iPad apps for meetings and events.

If you planned to be at IMEX you can attend my presentations every day at the iPad bar, show floor of the Exhibition Centre, from 12:00 to 12:30. Read more