Posts

Should we change shape to webinars?

Changing shape to webinarsFree webinars today became an effective promotional tool for sharing good content while raising the exposure of a company brand.

Many companies in our industry are organizing webinars on very interesting topics and involving well skilled speakers with just that purpose. Past week I attended a webinar presented by Dahlia El Gazzar on the use of Evernote for events and a few days later I’ve been asked to present one for etouches on social media for meetings and events, to share the experience we gained through the social media strategy we set up for the FRESH Conference and the publication of the Re-FRESHing social media guide we used for the past edition of the conference in January 2013. Read more

The #FRESH13 Conference as a Social Media case study?


The FRESH Conference
is the annual conference organized by Meeting Support Institute dedicated to meetings professionals and focused on designing effective meetings.

FRESH will be in Copenhagen, Denmark, from 13-15 January 2013 and, for almost 3 days, we will explore together meeting formats, session formats, presentation formats, tools and techniques.

The FRESH13 adventure is not just theory, but thorough practical experience.

What we like the most regarding The FRESH Conference, beside the opportunity to experiment new stuff related to meeting design without having any fear of failing, is the sense of belonging to a tribe.

Read more

How to Promote an Event with Social Media by Paul Gilling

 

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.

Here are some suggestions for leveraging social channels for event promotion. I’m sure I haven’t covered all the possibilities, so please contribute your ideas as comments. We’ll look first at tactics that can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. Read more

The Tweeting Meeting

Did you read it? 

This book is dedicated to the Meeting Industry to help people involved in organizing meetings to use effectively the Social Networks and it is co-created by 15 authors. Each chapter addresses a specific Social Media area for meetings and events.

SOME OF THE TOPICS THIS BOOK COVER ARE:

  • Research and advice on the use of Twitter during events
  • Leveraging the power of Linkedin and Twitter for networking Read more

47 Essential Social Media Tools for Content Marketers By Joe Pulizzi

 

It’s hard to believe the sheer number of social media tools we use every day to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand.

Since there are so many, I decided to update this post from almost three years ago.  It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.

Which ones am I missing that you cannot live without? [disclaimer: many of the tools below are CMI partner tools]  Read more

Download the Guide to iPad Apps for Meetings & Events

Happy to share the Guide to iPad Apps for Meetings & Events that includes all the Apps presented in the workshop “Exploring iPad Apps for Meetings & Events” last 16th of January in Copenhagen, throughout the Fresh Conference (take a look at the website I’m sure you will find there other food for thoughts). Read more